IKEA and playful homes for the most important people
For us children and play are serious business. We believe that children are the most important people in the world and that play is learning for life. We have a unique point of view on play, that home is a great playground and we create a better everyday life through play. However, the recent global Play report conducted by Children’s IKEA tells us that parents today are carving the way for a dawning play revolution. A revolution driven by concerns for their children's mental well-being and happiness in an uncertain, ambiguous and ever-changing world. Many families would like to build more playfulness into their lives but feel that time, space, and money don’t allow it. In this seminar we will share more about these insights, how we work with design and product development from a child’s perspective and what we do to create more playful homes.
