When Nöjesguiden launched in Malmö 27 years ago, we were Europe’s first freely distributed magazine. We’ve experienced both highs and lows, been both hated and loved, and many of our readers have grown up alongside us. There's a mutual understanding between us.
Nöjesguiden sets trends rather than follows them, and that philosophy guides our coverage of the cultural scenes in Stockholm, Gothenburg, and Malmö. We NEVER write about what has happened – we focus on what’s about to happen. We aim to capture the spirit of the times and present it with style.
At Nöjesguiden, we practice what we preach. Just like our readers, we’re passionate about music, fashion, film, TV, nightlife, food, and pop culture – and we know what we’re talking about. We’re always present. We’re a magazine that speaks the truth, dares to experiment, and questions the entertainment establishment. We reject the trend hysteria and blandness of traditional media. That’s why our readers expect more from us – and that’s how we find new ways to do journalism.
Our distinct voice in Swedish media comes from daring to mix high and low, experimenting with format, writing, and humor – and by putting the writer at the center. That’s why we expect our writers to maintain high standards. Our tone is unique, and we’re often asked to appear as cultural experts in other media outlets.
Our attitude and confidence often ruffle feathers and stir reactions – hate mail is part of our daily routine. But we’re used to it. If you stick your neck out, you’ll get noticed.
https://ng.se/malmo
