Creative Businesses + Southern Sweden = Going Pro
In 2022, a business development program is carried out specifically aimed towards individual practitioners, studios and smaller companies based in Skåne. The program is a collaboration between Form/Design Center and ALMI. In the project GOING PRO, a selected group of motivated designers will be helped to take the next step in their creative entrepreneurship – in this exhibition, the participating designers are presented.
The exhibition takes place in a 120 sqm design pavilion designed totally in wood by Malmö-based architectural firm Förstberg Ling. The modular and reusable pavilion, which was shown for the first time at the London Design Fair in cooperation with Form/Design Center and Swedish Wood, has been reinstalled at Southern Sweden Design Days’ Main location, Lokstallarna in Kirseberg. Spotlights are provided by the Swedish lighting brand Pholc.
Through their participation in the program, the designers will also be portrayed in the film series “Hej Designer”.