Panel Discussion in SSDD Studio
Form/Design Center invites you to a panel discussion on design and growth, together with Peter Ollén, Member of Parliament and representative on the Committee on Cultural Affairs, and Louise Eklund, Member of Parliament and representative on the Committee on Industry and Trade. The creative industries represent an emerging core sector in Sweden with significant potential and impact on employment, regional development, innovation, exports, and the green transition.
Form/Design Center is leading the initiative to establish a national professional organization for designers and, in conjunction with a parliamentary seminar on January 29, 2025, launched a new report on the design industry. Daniel Byström, the author of the report, will participate in the panel discussion.
On March 31, 2025, Kreativ Sektor, commissioned by the government, presented the report Updated Statistics for the Cultural and Creative Industries. The report shows that these industries together generate SEK 650 billion in turnover and employ nearly a quarter of a million people in Sweden. Johanna Nylander, Head of Analysis and Deputy CEO of the Swedish Games Industry (Dataspelsbranschen), who contributed to the report, will also take part in the discussion.
Also participating is Jonas Svennberg, CEO of Zenit Design and board member of Form/Design Center. He has extensive experience in industrial design with a strong commitment to circular solutions, innovation, and design methodology.
The moderator is Magnus Göransson – speaker, innovation leader, and former head of design at LEGO’s innovation department, with over 25 years of experience in design and creative leadership. He is also known as a judge on TV4’s “LEGO Masters Sweden” and holds more than 30 patents.
Welcome to join the discussion on the future of the creative industries in Sweden — with a focus on design!
NB! The panel discussion will be held in Swedish.