Theme 2024: CARE

Each year a new theme is presented to inspire, promote creativity and new ideas for an exciting program. The theme for Southern Sweden Design Days 2024 is CARE.

To CARE is to look after and provide for the needs of others. From intimate, personal subjects to large-scale contexts, this years’ theme may cover a wide spectrum of topics.

For some, CARE may bring to mind attention to detail, the design of an environment or the choice of a specific material. To transform instead of building new. Others may associate it with people's physical and mental health.

Compassion for the user enables designers to gain a deep understanding of their needs and desires. By putting themselves in the shoes of the users, designers can develop a holistic understanding of the problems they aim to solve.

This theme is also a call to CARE! – to give a damn, to raise your voices, to act. To address climate change, we have to vastly raise our ambition at all levels. Understanding and empathizing with the humans and non-humans of our planet is crucial.