2528 May 2023
My program
2528 May 2023
My program
Southern Sweden Design Days_Lokstallarna

SSDD 2022 in numbers

19–22 May 2022, the second edition of Southern Sweden Design Days was held - a new international design festival in Malmö that highlights and builds knowledge about design, with a focus on sustainability, collaboration, development and innovation. During four days, a platform was created for every imaginable discipline within design and the city was filled with exhibitions, seminars, workshops, networking events and festivities in a variety of locations.

The program

At more than 60 different locations in the city, visitors could take part of exciting, free activities such as exhibitions, window displays, outdoor installations, workshops, tours and open houses. The program of approx. 160 program activities, of which 79% were physical activities in the city and 21% digital on the website. SSDD Studio's tableau was filled with 27 program activities that contained both live seminars and self-produced digital content. The festival involved a total of 390 content-creating participants, which include individuals as well as studios, collectives and organisations. In total, the festival had 21,250 visitors.

Main Location

The old railway workshop Lokstallarna in Kirseberg formed a gathering place for Southern Sweden Design Days with over 6,000 m2 of exhibition space, food workshop, pop-up shop and a live studio with 14 seminars and panel discussions in front of an audience. During the four festival days, the Locomotive Stables had over 10,000 visitors.

Media coverage

Southern Sweden Design Days has received both national and international media attention in renowned magazines such as Dezeen, ICON, FORM and Disegno. In total, the PR work has resulted in approx. 100 Swedish and international articles, of which approx. 40% was international. Read what national and international media have written about Southern Sweden Design Days 2022 here.

Communication

Southern Sweden Design Days is communicated throughout the year in different ways in different channels. In the months before and during the festival days, the intensity/call to action increases and thus interaction/engagement among the target groups is greatest. The rest of the year we work largely on brand building and awareness. In total, we reached 14 million people via our and the network's channels during the event year* and 8 million during the event month**.

* (1 Sep 2021–31 Aug 2022) ** (1–31 May, 2022)