SSDD 2023 in numbers

25–28 May 2023, the third edition of Southern Sweden Design Days was held - a new international design festival in Malmö that highlights and builds knowledge about design, with a focus on sustainability, collaboration, development and innovation. During four days, a platform was created for every imaginable discipline within design and the city was filled with exhibitions, seminars, workshops, networking events and festivities in a variety of locations.

The program

At more than 60 different locations in the city, visitors could take part in exciting, free activities such as exhibitions, window displays, outdoor installations, workshops, tours and open houses. The program consisted of about 160 program activities. SSDD Studio's tableau was filled with 12 program activities that contained both live seminars, panel discussions and workshops as well as self-produced digital content. The festival involved a total of 450 content-creating participants, which include individuals as well as studios, collectives and organisations. In total, the festival had about 30 000 visits.

Main Location

The old railway workshop Lokstallarna in Kirseberg formed a gathering place for Southern Sweden Design Days with over 6,000 m2 of exhibition space, a food court, pop-up shop, activities for children and a live studio with 9 seminars and panel discussions in front of a live audience. During the four festival days, the Main location had 11 200 visits.

Media coverage

Southern Sweden Design Days has received both national and international media attention in renowned magazines such as Dezeen, ICON, FORM and Disegno. In total, the PR work has resulted in approx. 50 Swedish and international articles, of which approx. 44% was international. Read what national and international media have written about Southern Sweden Design Days 2023 here.

Communication

Southern Sweden Design Days is communicated throughout the year in different ways in different channels. In the months before and during the festival days, the intensity/call to action increases and thus interaction/engagement among the target groups is at its peak. The rest of the year we work largely on brand building and awareness. In total, we reached 24,5 million people via ours and the network's channels during the event year (1 Sep 2022–31 Aug 2023).